AMP is an open source project started by Google, and announced on february 2016. The aim of this initiative is to make the mobile web a lot faster by using several techniques and caching solutions.

Here is, in very short, how it works:

  1. You develop a simplified version of your articles using the AMP specifications, that you host on your domain next to your normal articles.
  2. Both articles, the normal one and the AMP one, are linked to one another via meta tags.
  3. Google will then find your AMP enabled articles thanks to their search robots, and host a cached version of those directly on their infrastructure.
  4. Users searching on Google on mobiles will eventually see your AMP enabled articles at the very top of the search results.

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Creating AMP enabled pages

If you are using WordPress or Drupal, AMP support only requires you to install a plugin. However, the AMP version will be very basic and you will need some code customization to include things like web analytics, SEO or branding. If you’re on Marfeel, even better, AMP support is built-in.

If you don’t, no worries. Enabling AMP support is quite simple and should only require a few hours of development. There’s a nice tutorial on the AMP website explaining how to do so.

Note that this article you’re reading is available in its AMP version.